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Sign and Improve Your Bottom Line
Errol Wayne Anderson

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AUTHORS WANTED

Hi, my name is Errol Anderson. Many people just call me Errol or Andy and either is fine. I’m author of The Job Coach. I’m self published and love it that way. Why? Because when I sell my books I don’t have to share my income with a publisher, agent or anyone else. I have to work a little harder sometimes, but that’s okay. At this point in time, my book, The Job Coach, is sold out and I’m about to enter into the second printing. While I’m waiting on that endeavor, I’ve written a “how to” ebook explaining how I discovered the art of Power Book Signing. In fact I had one bookstore manager come to me and ask me to create a video explaining how I sell so many books so the other authors who come into her bookstore and sell no books at all or maybe just one or two books would find out how it’s done. Well, I haven’t created a video yet, but I do know how to write.

Welcome to my pitch page. This is where I tell you about my ebook that details the art of Power Book Signing. In doing that, this is my promise: I’ll tell you about my ebook without all the usual hype—just good solid info.

This information will not make you a million dollars is six weeks. In fact it won’t even help you if you aren’t a published author, or have a manuscript which you have written and are about to go through the publishing process with. Yes, for this information to help you, you must have a published book.

Have you written a book or a manuscript which you are about to turn into a book? If you have, this is how my ebook, Sign And Improve Your Bottom Line, will help you. Once you have your published book in hand, you will undoubtedly want to have book signings. Right? Everyone knows book signings are an author’s right of passage. Yes! Absolutely!

How do you like this scenario?

You take a load of books into a bookstore where your signing table is waiting for you. You greet the customers, tell them what your book is about and sell your book to those who like your genre. You, of course, sign your book, now their book, shake hands with all of your new readers and thank them for buying your book.

That would be good, but let me suggest a much more likely scenario.

You arrive at the bookstore, without my ebook info, on time and on the appointed date. You look for your signing table. It’s nowhere to be seen. You made contact with the bookstore giving them two weeks to get ready for you and they agreed to allow you to have a book signing, but, in the rush and hurry of running the bookstore, they have forgotten that you were coming. Once you talk to the store manager he/she remembers your signing and delegates someone to set up your signing table. By the time they get you set up, twenty minutes of your agreed upon time is gone. You go to your table and find it’s sitting in the back of the book department. The idea being, if you want to sell books you should be in the book department. You set there for the rest of your allotted time and sell nary a book. And people wonder why experienced authors feel that book signings are a waste of time.

The fact is Power Book Signing is an art. From the time you make contact with the bookstore to the time you walk away from the bookstore after the Power Book Signing has concluded, there are things to do and the right time to do them. You must do them not only for the bookstore but also for the book reading public and, of course, for yourself. You have written your book, now you need to learn what to do when it’s time to go to that bookstore and have a book signing. You need my detailed, in depth study in Power Book Signing called, Sign and Improve Your Bottom Line. I guarantee you will sell books and lots of books or your money back.

 I GUARANTEE IT! You have nothing to loose. If, in sixty days, you haven’t improved your book signing sales many times over at your Power Book Signings, I’ll refund the price of this ebook in total with no questions asked.

When I conclude a Power Book Signing, the bookstore normally owes me from $200.00 to $400.00 for the books I’ve sold. Admittedly, it isn’t always that much, but it often is.

In 2008 my wife and I went on a two thousand mile driving vacation and paid for it completely with Power Book Signings along the way, and when we got back home we put money in the bank.

I’ve sold thousands of dollars in books and along the way learned the art of Power Book Signings. I didn’t know the ins and outs of book signings to begin with, but the more I signed, the more I learned.

I could sell this ebook for $500.00 and you’d undoubtedly come out with a fat profit, but I’m not asking for $500.00 or $250.00 or $100.00 or even $50.00. All I’m asking is $22.50. The price will undoubtedly go up later, but, as an introductory price, I’m holding the cost down to $22.50. Take advantage of this now, because this price isn’t going to last forever.

Excerpt from the book: Sign and Improve Your Bottom Line
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CHAPTER 3

  DO YOU HAVE TO BE THE LIFE OF THE PARTY?

Entertainment

When it comes to entertaining, can you hold your own?

#1How are you when it comes to being the life of the party?

#2How are you at hiding your feelings?

 For some people, those things come naturally. But the fact of the matter is most of us have to learn it, and then work at it. We read books, learn one-liners and work on our own smile even when we don’t feel like smiling.

  I call it Power Book Signing Because It’s Powerful

  #1

I have this author-friend who has the ability to talk with this wonderful Irish brogue. He is not Irish, but he can do a great job of faking it. He tells the story of a woman asking a question of an Irishman:

 “Tell me, sir, why is it that every time someone asks an Irishman a question, the Irishman always answers with another question?”

 (With the Irish brogue he answers) “Now, good lady, who be tellin’ ya that?”

 A cousin of mine often kids around and says:

“I’ve never made a mistake in my life. I thought I did once, but I was mistaken.”

 They always get a laugh with those silly lines and other jokes, stories etc. If we can learn to entertain even a little, our sales will improve dramatically.

  #2

Let’s say you have a book-signing at 2:PM today and your children have decided that the term “cooperation” is a foreign concept, and your spouse is talking to you as though you don’t count. You have two options: postpone the signing or go with it. Let’s assume that things settled down enough that you decide you can go. Still, things may not be as great at home as you might like.

 When you get to that bookstore and to your signing table, everything else must be put aside for the next few hours. If you can’t do that, you should cancel. But, mind you, you can’t cancel too often.

 You must have your life planned to accept the intrusions of book-signings. Believe me, blocks of time in the amount of two to six hours are intrusions and can wreck havoc in ones family-life. Then there is also the time involved in travel. One thing is certain; your family will have to be on board with you before you start. If you are serious about book-signings, you must realize that you will not only be signing books in the bookstores of the city you live in, but you will also be traveling to bookstores outside your city—maybe outside your state.

 That’s another question that you must settle with your family as well as with yourself. At this writing, gas is in the neighborhood of $2.00 a gallon locally (that’s in the Midwest ). It’s an average of more than that nationwide. The fact is gas has been much higher than that until our nation hit this rough spot in the road financially speaking, and, once this is over, gas will probably be higher again. Travel is expensive, and we must take that into consideration. Think very seriously about it! That’s one more reason when you go out on a book signing you need to be conducting a Power Book Signing.

Ask yourself:

 “What kind of condition is my automobile in?”

 “How far am I willing to travel?”

“Am I willing to drive two, three, five hours one way for a signing?” (Remember, you may need to drive back right after the signing is over.)

“Am I willing to stay overnight?

“Do I want to drive out of state?”

 Those things I mentioned just above are more reasons you must use the Power Book Signing strategy.

  Speaking To Organizations

Just remember, some very exciting events can come out of a signing project. Once you initiate something, things begin to happen almost of their own accord. It is within the realm of possibility that you could be invited to speak at a large gathering that is in some way connected to the subject matter of your book. You could convert that meeting into a selling opportunity. Then, that could become a very profitable experience for you. Often, your expenses would even be paid by the organization you would speak to. After all, you are an author now. If you promote yourself and your book, there will be those who will want to hear and meet you.

 There are great opportunities that can come from a signing tour. Check the yellow pages of your phonebook and look under “Associations”. Also check in the phonebooks of the cities you travel to. You will find many associations or clubs there. Find the ones that are similar to your subject matter. Contact them. They are often small in size and some may not be able to afford to pay you much if anything to speak, but the sales may well pay for your time. After all, that is what you are all about now—book sales.

 I spoke at our local city and county library not long ago. It wasn’t the biggest crowd I’ve spoken to, but everyone there bought a book. That’s not bad—100 percent. My time was more than paid for that day.

     Don’t Forget About Your Contact Info.

When you sell your book, it’s a good idea to have your contact information in it. I had my email and home address printed in my book, The Job Coach. To be honest with you, I’m not sure that was the best idea. If, for some reason, I decide to change my email or home address or my website host, the wrong information will be in my book. It may be a better idea to give something with current information on it such as a bookmark and make sure you keep that up to date.

An author acquaintance of mine bought some photo paper. It has that high gloss just like those glossy pictures you get back from the drug store or where ever you get your pictures developed. He created an image of his book and used his home computer and printer to print bookmarks with his current information on it. He did that by printing five up on an 8 ½ x 11 inch sheet of photo paper, and then he carefully cut them apart. Great idea! He doesn’t print a lot of them at a time, so, if something changes, he just changes the information in his computer. However you decide to do it, make sure the buyers have your information so they can contact you and let you know how they liked your work. Who knows? After they read your book, they may want to buy a book to give as a gift.

The last thing I do and say to a person who has bought my book is to show them my contact information and say, “This is my address and email. After you have read my book, please contact me and let me know how you liked it. If you liked it, great! Tell me that. If you didn’t like it, please tell me that and why. I would be most grateful.” That will help you build up those testimonials you’ll need. And, if, by chance, you receive a note from someone who didn’t like your book, then you have just proven what I’ve been telling you—not everyone is going to like what you write. Just don’t let it bother you.

I have had many experiences as I attended my signings. A few not so good, but the vast majority were good and very good. I recommend the experience to you. It’s a wonderful way to get out and meet people who have a like interest. Other authors will come up to you and tell you about their experiences. Wannabe authors will stop and talk. They'll ask you questions and generally probe for information. Be nice to them and help them if you can. But, remember, the reason you are there is to sell your book. That always comes first. If while you are talking to a wannabe author and another person comes into the store just excuse yourself and hand out your information. After you do that a few times, they’ll get the idea that you are busy and leave. You’re a businessperson! And a businessperson must pay attention to business.